Efficient creative communication with global impact
- Husqvarna
- 2025-06-26
- Content creation built for scale
When digital challengers turned up the heat, Husqvarna didn’t just keep pace—they doubled their content output without raising costs or compromising quality. By building an in-house team, harnessing AI-driven tools, and streamlining project management, we delivered more projects than during the same period last year, with a cost saving of more than 1 MSEK for the first quarter of 2025.
In our partnership with Husqvarna, we harness the power of creating content-efficient solutions to meet a competitive industry with changing buying behaviour in a global market.
The challenge
Husqvarna faced rising competition from digital-first upstarts and needed to deliver more content, in more channels, without increasing budget or sacrificing quality.
Our approach
We established an in-house content team, introduced AI-driven tools, and implemented structured project management—enabling agile, cross-functional collaboration.
The impact
Curious Mind streamlined operations across several departments and additional markets. This led to the team saving hours each week, allowing them to focus more on creative output and less on administrative tasks. Husqvarna now delivers premium, consistent content globally, meeting new market demands with greater efficiency and impact.
19+
global markets served
50
content projects delivered during one quarter
+1 MSEK
cost savings during Q1 2025