Interactive learning for fuel-efficient driving
- Manufacturer of transport solutions
- 2025-01-22
- Content creation, UX writing, Generative AI
How do you get truck drivers across different regions to care about the same environmental goals? The answer lies in stories that resonate. When our client, a world-leading manufacturer of transport solutions, wanted to launch their fuel-efficient driving coaching service, they faced the challenge of engaging drivers across the globe. Curious Mind delivered the solution.
Challenge
The client aimed to drive a shift towards a sustainable future by promoting fuel-efficient driving habits. The challenge was creating engaging content for a new coaching service, delivered to drivers across the globe via an existing app, and providing insights to fleet managers
Our approach
Curious Mind planned and produced comprehensive educational content (text, audio, video) to inspire habit change. We established best practices for UX writing and set a consistent tone of voice. By leveraging AI to create synthetic audio and video lessons, we increased accessibility and efficiently scaled content across over 30 markets.
Impact
Active users engaging with the lessons demonstrated 20% higher grades on average compared to non-users. The content achieved an excellent average user rating of 4.8/5. Furthermore, the material was successfully localized for over 20 languages and 30 markets, with the strategic use of AI resulting in an estimated 95% reduction in production cost for audio lessons.
20%
Higher grades for active users
30+
Markets and languages supported
4.8/5
Average user rating on lessons