Innovate or Die.
- 2024-07-02
“Innovate or die” is an overused phrase, but it’s never been more relevant. Coined nearly 30 years ago by management consultant and author Peter Drucker, it still rings true today. A new research report in The Review of Financial Studies (2024)* shows that companies failing to proactively invest in sustainability risk losing both market share and business opportunities. It’s time to recognize that sustainability isn’t just a trend — it’s a necessity for business survival and growth.
A global imperative
Climate change impacts every industry and organization. According to the latest research, it’s the companies taking proactive and innovative steps in sustainability that will lead the market. The same report makes it clear: inaction comes at a cost, both from customers and investors. In other words, there’s a direct correlation between climate focus and business success.
If you don’t talk about it, it didn’t happen
Sustainability reporting isn’t just a bureaucratic exercise; it’s a powerful communication strategy. With new EU regulations on the horizon, the demands for sustainability reporting are only going to increase. Being transparent about your sustainability efforts isn’t just good for the planet —it’s good for business.
Some organizations hesitate to communicate their sustainability work clearly, fearing their efforts might be seen as insufficient or that investors will worry about lower returns due to sustainability investments. Greenhushing** — downplaying or hiding your sustainability work out of fear of criticism — is a trap that can cost you dearly. Customers and investors want to know what you’re doing and what results you’re achieving.
Being transparent in your communication is essential, even when reporting on initiatives that are just getting started and haven’t yet reached their targets.
Stop mumbling, start speaking clearly
At Curious Mind, we’re experts in sustainability reporting and strategic communication. We know how to navigate the complex balance between transparency and showcasing your company’s sustainability vision, all while letting your brand’s essence shine through.
We help you turn your sustainability efforts into a compelling story that engages and inspires your stakeholders. We make sure your sustainability communication is clear, confident, and credible, so you avoid greenhushing and instead show pride in your goals and progress.
Clear and honest communication builds trust and credibility — and that’s reflected directly in your bottom line.
*Li Q. et al. “Corporate Climate Risk: Measurements and Responses.” The Review of Financial Studies 2024