More than just the words guiding the experience
- 2025-04-28
Small words, big impact. UX writing is more than just copy – it’s the invisible force that guides, reassures, and builds trust from the very first click. With thoughtful word choices, we shape every step of the user journey, making each interaction clear, simple, and human.
Friction-free user flows through helpful UX copy
At Curious Mind, our UX writers team up with designers and stakeholders to create friction-free user flows. By putting content at the heart of every interaction, we design experiences that are smooth, intuitive, and conversion-friendly. Here’s how we keep users at the center:
- Set clear expectations: Let users know what’s coming next. Clear instructions—like what to prepare, why it matters, and what to expect—reduce frustration and build trust.
- Guide in small steps: Support users along the way. Helpful info boxes, progress bars, and a smooth onboarding process create confidence from the start.
- Say what you mean: Make every word count. Simple, direct button text leads to faster decisions and fewer mistakes—saving your customer service team time, too.
- Design for everyone: Build inclusivity from the beginning. Accessible, plain language ensures your digital experience is easy and enjoyable for all.

Strategic multi-taskers in the UX engine
Great microcopy doesn’t happen in isolation—it’s crafted with data, design, technology, and your business goals in mind. Our UX writers are strategic multi-taskers, working where insights, prototypes, and your needs meet. We don’t just deliver words—we:
- Conduct research and user testing
- Analyze insights to inform every decision
- Sketch user flows in Figma
- Ensure digital accessibility and inclusive language
- Build prototypes and create clear information hierarchies
- Collaborate closely with design and development teams
- Shape your tone of voice, including microcopy guidelines that fit your design system
Curious to know more? Get in touch with us using our contact form below.👇